Nortek Security & Control
Video marketing for this company means generating content for multiple brands to use in several applications. The most common was to promote new and existing products across social media channels. The most engaging videos were the event recaps featuring the Marketing Director at the time. Many videos were publish
ISC West 2019
This event recap was shot by the NSC Marketing Director and several other team members during the event. It features a booth walkthrough intended to generate interest in the new products on display as well as drive more dealers to future events. This video was included in the event follow up emails as well as published to the individual brand social channels.
Linear: BluePass = User Friendly
BluePass is innovative technology designed to make physical security both easier and convenient for users and administrators alike. This video combines footage that I directed and shot with animation created by an outside vendor.
InfoComm 2019
The InfoComm event recap was shot and edited by me. It features the past Marketing Director, Bill Hensley, who conducts viewers through the booth. This video was shared with NSC dealers in a thank you for attending email and published on the relevant brand social channels. The intent was to generate interest in the products showcased in the booth and drive more dealers to attend future tradeshows.